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Inventory drift
A sale on one channel may not appear on another at the moment you need it. Competing stock writers make the problem harder to trace.
TikTok Shop shipping, connected to the floor
Viral demand.
Clear order flow.
TikTok can move product fast. Your inventory, order routing, and warehouse handoffs need to keep up. CWTCH brings the operator and ShipHero WMS into the conversation before the first spike hits.
ShipHero WMSMulti-channel opsOperator-led setup
Connected channels / two stock paths
One catalog. Confirmed paths.
Shopify
Catalog / DTC
TikTok Shop
Marketplace orders
ShipHero / CWTCH floor
Inventory, seller-fulfilled pick / pack, and shipment records. Connector and field ownership agreed during setup.
DTC order fulfillment
Orders allocated to CWTCH are picked, packed, and shipped to the customer.
FBT replenishment
A separately planned inbound shipment sends reserved stock to TikTok’s fulfillment network.
Illustrative architecture. Account eligibility, connectors, sync behavior, and FBT prep scope are confirmed for your operation.
Another channel means another set of rules.See the operating model
The seller problem
A spike should not create a stockout somewhere else.
A TikTok order is only one event in a shared inventory system. When channel counts, fulfillment paths, and tracking updates drift apart, the work lands back on your team.
The operational question
Which stock is sellable where, and who owns the next handoff?
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Two fulfillment paths
Seller fulfillment and FBT use different stock pools and warehouse responsibilities. Replenishment is not the same as a customer order.
03 /
Manual exception work
CSV patches and inbox checks can hide the root cause until orders are already at risk.
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Unclear ownership
A status change is not a handoff plan. Define who investigates when data disagrees.
Operator-led setup
Start with the rules.
Then move the volume.
Your current accounts, connector permissions, product setup, and fulfillment model determine the final integration plan.
01
Map the catalog
Match product IDs and variants across Shopify, TikTok Shop, and ShipHero. Agree which system owns each product and inventory field.
SKU + field mapping
02
Separate the stock pools
Distinguish inventory available for CWTCH-fulfilled orders from units allocated to FBT replenishment. Set channel quantities and reserve rules deliberately.
Stock allocation + fulfillment ownership
03
Run a controlled test
Validate orders end to end: import, allocation, pick / pack, shipment confirmation, tracking, and cancellations. Test bundles and partially available orders too.
Order path + edge cases
04
Operate the exception queue
Watch for mismatched SKUs, unavailable stock, duplicate imports, and missing status updates. Agree an owner and escalation path for each.
Exception ownership + resolution
Shopify × TikTok Shop × ShipHero
A sync plan is a set of decisions, not a logo row.
ShipHero is the warehouse management system in CWTCH’s operation. We map your storefront and marketplace flows to the warehouse work: what inventory is available, which orders enter fulfillment, and where tracking returns. A connection alone does not settle ownership, timing, or edge cases.
Catalog
Which SKU and variant identifiers join the systems?
Available stock
Which source controls the quantity exposed to each channel?
Order ownership
Which customer orders enter CWTCH fulfillment?
Status + tracking
Where does shipment confirmation originate and return?
Control points
Confirm before connecting
- Product identifiers and bundle / kit handling
- Inventory source of truth and reserved quantities
- Order filters, cancellations, and duplicate prevention
- Seller-fulfilled inventory versus FBT inventory
- Tracking, status mapping, and exception ownership
Connector availability, update cadence, permissions, and supported fields are checked for your specific setup. We do not promise zero-latency inventory sync.
Ship inventory to FBT
Plan the inbound. Keep the stock clear.
FBT handles fulfillment from stock in TikTok’s network. Sending goods to FBT is an inbound replenishment project, separate from shipping a seller-fulfilled order to a customer. Bring your current TikTok instructions to CWTCH so we can scope the prep and handoff.
TikTok determines eligibility, destinations, and inbound requirements. Prep, labeling, transportation, and reconciliation responsibilities are agreed before goods move.
01 / Seller prep
Seller prep
Confirm the SKU list, quantities, packaging, labels, destination instructions, and shipment documents required for your approved inbound.
02 / Stock allocation
Stock allocation
Agree which units are reserved for FBT and which remain available for CWTCH-fulfilled orders. Avoid exposing the same units twice.
03 / Handoff + reconcile
Handoff + reconcile
Name who creates the inbound, who prepares and tenders goods, what proves warehouse receipt, and who resolves quantity differences.
Operator-led fulfillment
Your channel plan has to work on the warehouse floor.
CWTCH combines ShipHero WMS with hands-on multi-channel fulfillment. Setup conversations include receiving, pick / pack, inventory allocation, and exception handling, not just a connection diagram.
Bring these to the first call
- 01Current channel mix and expected launch peaks
- 02SKU / bundle count and inventory split by path
- 03Your current FBT requirements and inbound instructions
- 04Your sync pain points and exception examples
One operation, built around your brand
Connect the channel plan to the people who ship.
Tell us how you sell today and where the sync breaks down. We will scope the warehouse workflow and technical setup with you.